LoMo launches texting campaign
MIAMI — You can make a difference with one simple text message.
Already, the cause has picked up steam.
Launched less than two weeks ago, more than $68,000 has been raised for the American Lung Association.
To make a $10 donation, simply text LOMO to 32020. A $10 charge will be billed automatically.
In return for your donation, you will receive an autographed wallpaper/screener of Morrison that will automatically be texted to your phone.
Morrison lost his father, Tom, to lung cancer in December of 2010.
The Marlins outfielder has embarked on a number of initiatives to fight the disease, including his LoMo Camp for a Cure, an annual camp at the Roger Dean Stadium complex in Jupiter, Fla.
— Joe Frisaro